Regal Crest Homes did the math on this one when deciding on which font to use in their new ad.
I think that conversation probably went something like this:
- Regal Crest Homes: "I guess what we're wanting to say is, 'we build homes for everyone', do you have something that everyone can relate too? Regardless of age/sex/ethnicity/taste?
- Desktop Publisher: "Definitely, I've got just the thing!"
...and boom, how can anyone not want one of the fine quality homes? They've even tried to sneak Papyrus into the tagline of their logo, definitely a sweet addition. Now in the future incase their desktop publisher miraculously can't find his secret weapon – boom, it's already now part of the logo, and here to stay.
1 comment:
Quality homes indeed! I was on the fence, but that font definitely swung me in their direction.
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